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Paid acquisition

Performance Marketing

Paid traffic that pays back. I run acquisition across search, social, native and programmatic — measured against CPL, CAC and ROAS, not impressions. One operator on your account, from strategy to daily optimization.

−68%cost per lead, SuitsForAll
Performance marketing dashboards and paid-acquisition analytics
Overview

The problem I solve

Most paid budgets leak through channels nobody tracks to revenue and creatives nobody kills fast enough. I bring in live traffic from real users at low cost, tie every dollar to a closed deal, and cut what does not pay back — the same arbitrage-style discipline I have run across 70+ traffic sources and budgets up to $65K a month.

What's included

Scope of work

Channel strategy & full-funnel plan

ICP, offer and channel mix mapped to the funnel — high-intent demand and demand generation split deliberately, not by habit.

Media buying across every major network

Google, Meta, TikTok, LinkedIn, Yandex, native, push and programmatic (DV360) — CPA, CPM, CPC and CPI models, run hands-on.

Creative production & A/B testing

A continuous test loop on offers, hooks and landing pages so winners scale and losers die before they burn budget.

Smart bidding & optimization

Autobid strategies and retargeting tuned to payback windows, with weekly numbers you can actually read.

How I work

Three steps, one operator

Audit & tracking

I map your current funnel, fix attribution and set a clean baseline so we optimize against revenue, not guesses.

Launch & test

Structured launch across chosen channels with a disciplined creative and offer test matrix.

Scale what pays back

Winning combinations scale; everything below the payback line gets cut. Repeat until CAC sits inside target.

Proven result

A documented outcome

$6.50
Dating platform · US

Hit a $6.50 target CPL within the first month on a US dating platform, then compounded it — deposits up 150% and LTV doubled through retention work layered on top of paid.

Performance marketing runs inside the Growth package ($2.5–5K/mo) — usually starting from a Foundation audit to fix tracking first.
FAQ

Common questions

Google and Meta as the core, plus TikTok, LinkedIn, Yandex, native, push and programmatic through DV360 — chosen by where your buyers are and what pays back, not by what is trendy.

I have managed monthly ad budgets up to $65K with full transparency. The model works from a few thousand a month upward — the discipline is the same at any size.

Explore

Related services

Let's talk

Book a 30-minute strategy call

We look at your funnel and the numbers, and you leave with a clear next step — whether or not we work together.

Book your call Prefer email? hello@one-man.marketing