Founder-led · No outsourcing

One person instead of an agency. With the numbers to prove it.

Work directly with Kirill Pavlov — 15+ years, 200+ projects, $6M+ generated for clients, ad budgets up to $65K/mo. Every campaign handled by me. No juniors, no hand-offs, no outsourcing.

Performance marketing, HubSpot and marketing automation for B2B and services companies — run by a single operator backed by systems, not headcount.

15+years in marketing
200+projects delivered
$6M+generated for clients
2.5×ROI in 6 months
HubSpot Solutions Partner — verified ↗
A solo marketing operator's workspace
What I do

A full growth stack — one accountable person

Seven services that usually take a whole agency team. You get one operator who owns strategy and execution end to end.

Proven results

Verifiable numbers, not case-study fiction

Every figure here comes from a documented project. Ask and I will walk you through exactly how it was measured.

−68%
SuitsForAll · US

Cut cost per lead from $70 to $14–20 in 2.5 months for a Florida office-rental business — while managing up to $65K/mo in ad spend on a HubSpot CRM built from scratch.

78×
Amadeus Protocol · Web3

Cost per registration cut 78× (from $42 to $0.55) and a community grown 0 → 13,400+ in 3 months across 7 traffic sources on a $30K/mo budget.

$6.5
Dating platform · US

Hit a $6.50 target CPL in the first month; deposits up 150% and LTV doubled from onboarding and retention work.

$6M+
Ezmob · AdTech

Grew an SSP publisher department to $6M+ revenue and $2.4M profit on 8B+ ad views as Head of Publishers.

Dating platform · Redesign

A platform redesign tripled purchase-form visits and lifted sales 25%, with registration conversion up 46%.

2.5×
PropellerAds · Media Buying

Boosted ROI 2.5× in six months as senior media buyer, scaling CPA across 25+ ad networks and 60+ new partners.

HubSpot Solutions Partner — Certified

A verifiable credential, not a claim — see the certificate and verify it on HubSpot.

View certificate →
Why one person

Fewer people. Fewer places for your budget to leak.

  • You get the senior, every time. No account manager relaying your goals to a junior who does the actual work.
  • Systems replace headcount. Automation and AI agents are my "team" — they don't get sick, quit or forget context.
  • Full margin goes into the work. No agency overhead priced into your retainer — you pay for output, not a floor of salaries.
  • One throat to choke. Total accountability. When something works or breaks, there is exactly one person to talk to.
Kirill Pavlov

I spent 15 years inside and around agencies watching budgets pay for layers, not outcomes. So I built the opposite: one operator, a stack of systems, and numbers I can defend line by line.

— Kirill Pavlov, founder & sole operator
Read the full story →
Pricing

Transparent ranges. Final number after a brief.

Every engagement is handled directly by me. Ranges below are the starting frame; we lock the exact scope and price on a qualifying call.

Foundation
One-time
$1.5–3K
Audit, attribution/analytics setup and a growth plan. The entry point and the filter.
  • Full funnel & account audit
  • Attribution & analytics setup
  • 90-day growth roadmap
Start here
Growth
From 3 months
$2.5–5K/mo
Performance marketing plus automation, run monthly. The core engine of revenue.
  • Paid acquisition, managed by me
  • Automation & lifecycle flows
  • Weekly numbers, monthly review
Book a call
Fractional CMO
Recurring
$5–10K+/mo
The full stack: strategy, budget ownership and HubSpot as your operating system.
  • Senior marketing leadership
  • HubSpot as operating system
  • Board-ready reporting
Enquire

Every campaign handled directly by me. No juniors, no outsourcing.

FAQ

Why working with one person is an advantage

For most B2B and services companies, yes. The leverage in modern marketing is systems and automation, not headcount. I run the same stack a small agency team would — the difference is there is no relay, no junior learning on your budget, and no overhead priced in.

Your marketing runs on documented systems and automation, not on me being online. Campaigns, flows and reporting keep working; I build every engagement so it survives a week without me — that is the whole point of the model.

Deliberately few. Capacity — my energy, attention and hours — is the real constraint, so I cap active engagements to protect quality. That is also why the smallest retainer starts at a level that keeps the work senior.

Every published figure comes from a documented project and can be walked through on a call. I don't publish rounded-up or illustrative numbers — if it is on this page, it happened and it was measured.

Usually within a week. We begin with a short audit to fix tracking and set a clean baseline, then move into execution — so the first weeks already produce signal, not just setup.

Let's talk

Book a 30-minute strategy call

No pitch deck, no junior on the line. We look at your funnel and the numbers, and you leave with a clear read on what is leaking and what to do first — whether or not we work together.

Book your call Prefer email? hello@one-man.marketing · Replace this button with your Calendly / booking link.