One person instead of an agency.

For most B2B and service companies, yes — with an honest caveat. The core marketing cycle closes on me, and AI plus automation handle the repetitive, high-volume work. Some tasks still need a person, so where a role genuinely helps I bring one in or coordinate it. The real skill is knowing which work to automate and which to keep in human hands.

As much as sensibly can be. Campaigns, flows and reporting run on documented systems and automation, so the machine keeps working between our check-ins, and any process can be handed to another person straight from the documentation. Whatever genuinely needs a human stays with one.

Just about all of them. Over 16 years I've worked across SaaS, e-commerce, mobile apps, games, local services, B2B and Web3. The only things I won't touch are gambling and grey or illegal verticals — everything legal is fair game.

Deliberately few. Attention and hours are the real constraint, so I cap active projects to keep the quality high. That's also why the smallest format starts where the work stays genuinely senior.

Usually within a week. We begin with a short audit to fix tracking and set a clean baseline, then move into the work — so the first weeks already produce signal, not just setup.